This is a format that works for everything: the ubiquitous commercial interface of large-scale lightboxes. They are luminous, opaque, superficial in their flatness, and democratic in their insistence on reproducibility, standardization, and the multiplication of desire. As a “show within a show,” the lightboxes form a discrete platform within the 9th Berlin Biennale, adopting the visual codes of a duty free shop and the psyche of a Pinterest Pin Board. They comprise a single aesthetic flux, mirroring the hyperlinked landscape of our incomprehensible present—the smooth surface of a “communicative” capitalism.
